2006 was a big year for the cinema and theatre advertising category in India. Cinema advertising continues to deliver a very high growth, driven by huge quality audiences, high recall, and its unique distraction-free environment.

Cinema advertising. Everything about it is big. From 70mm screens, to huge quality audiences to increased brand awareness. Make cinema advertising part of your media plan -- and prepare for impact.

Cinema myths can cloud even the most dedicated professional's judgment. This is why we offer you the facts, just the facts. After all, isn't fiction best left on the big screen? The following points cover various topics. Just read below and learn the truth, and nothing but the truth.