Telugu Cinema Fast Facts I Exhibitor Network I Audience & Research

Telugu Cinema Fast Facts

• Movie going is the #1 leisure activity among adults in Andhra Pradesh.
• On an average 150 – 180 Telugu movies are released every year.
• In 2005, 700 millions tickets were sold at the box office.
• 2006’s biggest hit Telugu film ‘Pokiri’ sold over 22 million tickets and still counting even after 25 weeks run across the state.
• The average occupancy of any theatre in any centre across the state is as high as 45%-50%, the highest in the country.
• For a population of about 90 million people, the combined circulation of all newspapers put together in Andhra Pradesh is 5 million and the highest viewer-ship of
  one television channel is about 10 million, where as the reach of moviegoers
  comparatively is staggering to almost about 55 million!
• In 2006 the box office gross of Telugu cinema is expected to do 120 million Indian rupees.