Movie going is the #1 leisure activity in Andhra Pradesh. If one looks at the box office collections over the year’s one can find that over two-thirds of the Andhra Pradesh population goes to the movies. While the movie theatre is a popular destination for all consumer groups, it is particularly popular among youngsters in the age groups including 12-17, 18-34, and 18-49.

The demographics consists of mostly the "who" of the "who, what, when, and where." With a smattering of the "when" and the "where."

Do you want to reach young, educated, audiences with purchasing power? Catch them while they're finally sitting still!