Most media audiences are scattered. Some watch TV, others talk on the phone, play video games, or worse…they do all of the above simultaneously.

Cinema and theatre advertising is completely different. It's no mystery that we deliver a full sight, sound and motion experience on a larger-than-life canvas. But that's not the only advantage cinema has over other media outlets. Our audience is engaged, and they have voluntarily come to theatres - perhaps that's why cinema and theatre advertising delivers greater unaided recall than a typical TV commercial or any other form of advertising. But our audience is not only engaged, they're also more affluent, and they're typically younger, more educated and more apt to spend money - a highly sought-after target for many brands. So, we have a larger than life canvas and a coveted audience. But we would never stop there!

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