Telugu Cinema Fast Facts I Exhibitor Network I Audience & Research

• In US of A, Three Leading Marketing Research Companies Independently Illustrate Cinema & Theatre Advertising’s Effectiveness.
• In 2003, Screenvision, in collaborations with Nielsen Media Research Inc., advertising agencies, theatrical exhibitors, and the Cinema Advertising Council’s in USA spearheaded the first effort to make cinema advertising a measured medium.
  
• In 2005, Arbitron Inc. published a landmark report that revealed moviegoers regard cinema advertising as more interesting than television ads. The report also recommended that advertisers who target younger, affluent, active consumers use cinema and theatre advertising as part of their media mix.
• A 2005 Impact Study conducted by the research firm Taylor Nelson Sofres, (TNS) showed that in-cinema advertising generates stronger levels of awareness, likeability and loyalty than traditional media advertising. The following points are the results of the Impact Study:
• Moviegoers who saw in-theatre advertising are 66% more likely to remember the ad than consumers who saw it on TV.
• 91% of moviegoers remember cinema ads unaided up to one week after going to the movies.
• Cinema advertising has longevity. Up to one week after seeing a commercial at the movies or Branding at Theatres, nearly half of moviegoers could name the specific brands they saw advertised.
• Moviegoers are nearly 70% more likely to be motivated by Theatre Branding.
• Moviegoers are 50% more likely to express increased interest in brand / products advertised at Theatres than TV viewers.
• After three or more exposures to the same ad / branding, Moviegoers’ unaided recall jumps to a high of 80%.
• After three exposures, 67% of moviegoers intend to purchase the products advertised.
• Recall of ad films, slides or theatre branding is enhanced when creative messaging is similar or the same.
• About two-thirds of the movie-going audience is under 35.
• 86% of movie-going audience is under 55.
• The movie going audience spans across all ages.
  12-17: 17%
  18-34: 32%
  18-49: 51%
  25-54: 39%
• 48% of moviegoers dine at a restaurant before or after a movie.
• 31% of moviegoers shop before or after a movie.
• 93% of moviegoers either like or feel neutral about advertising / branding in theatres.
• Nearly 9 out of 10 moviegoers prefer to see ad films / slides instead of a blank screen.
• Nearly 8 out of 10 moviegoers prefer to spend pre-screening time looking at the branding / promotions in the theatres.